Rebranding for MINDACT, an agency specialising in digital and live events. The identity is based on an abstract visualisation of the two opposites, which can be found in the brand name (Mind and Act) as well as in the brand manifesto: Digital and Live, Thinkers and Doers, Passion, and Expertise, etc. This is seen throughout the identity as split-image designs of colour blocks and imagery. The colour blocks are also used as graphic elements to create different shapes and patterns. They visualise MINDACT’s focus on collaboration, team play, and ambition to always create a unique experience for every project.
Rebranding for MINDACT, an agency specialising in digital and live events. The identity is based on an abstract visualisation of the two opposites, which can be found in the brand name (Mind and Act) as well as in the brand manifesto: Digital and Live, Thinkers and Doers, Passion, and Expertise, etc. This is seen throughout the identity as split-image designs of colour blocks and imagery. The colour blocks are also used as graphic elements to create different shapes and patterns. They visualise MINDACT’s focus on collaboration, team play, and ambition to always create a unique experience for every project.