Creative direction for premium eyewear brand Haffmans & Neumeister. Through subtle and peculiar arrangement this campaign challenges ideas of value: what is banal versus what is exclusive. It exposes the ethos of Haffmans & Neumeister, which is stripping away artifice to reveal the essential. Photography by Christian Hagemann.

Creative direction for premium eyewear brand Haffmans & Neumeister. Through subtle and peculiar arrangement this campaign challenges ideas of value: what is banal versus what is exclusive. It exposes the ethos of Haffmans & Neumeister, which is stripping away artifice to reveal the essential. Photography by Christian Hagemann.