The BBMC Group unites nine agencies from different disciplines, from architecture to event marketing. The challenge of this rebranding was to create a reduced and timeless identity that works as an umbrella for all agencies, but still includes enough fun and engaging elements for it to stand out on its own. The lettermark can be used in various ways, either with the letters set together in its original shape, or broken up into stand alone letter shapes. It visualises the groups many disciplines and agencies that are independent, yet strong together. 

The BBMC Group unites nine agencies from different disciplines, from architecture to event marketing. The challenge of this rebranding was to create a reduced and timeless identity that works as an umbrella for all agencies, but still includes enough fun and engaging elements for it to stand out on its own. The lettermark can be used in various ways, either with the letters set together in its original shape, or broken up into stand alone letter shapes. It visualises the groups many disciplines and agencies that are independent, yet strong together.