Stellungswechsel, literally meaning “change of position”, is an institute for sexual therapy and eduction based in Berlin. The client wanted a bold and confident identity, which stands out in the industry and doesn’t have that typical clinical look. The play on the words “change of position” is visible both in the logo design, where certain letters have been turned upside down or mirrored, and in the line elements which are ever changing in their position and making use of the wide colour palette. 

Stellungswechsel, literally meaning “change of position”, is an institute for sexual therapy and eduction based in Berlin. The client wanted a bold and confident identity, which stands out in the industry and doesn’t have that typical clinical look. The play on the words “change of position” is visible both in the logo design, where certain letters have been turned upside down or mirrored, and in the line elements which are ever changing in their position and making use of the wide colour palette.